If there was ever a toothpaste that had a cult following, it is surely this one by Marvis. Much loved by celebrities and beauty bloggers alike, it is seen in many a trendy bathroom and sold in high-end department stores such as Selfridges and Harvey Nichols. The Marvis website even has its own gallery of art showing the works of various artists inspired by their toothpaste.
It does looks very smart, with bright colours depicting the different flavours such as Jasmine Mint, Aquatic Mint, Ginger Mint, Liquorice Mint – there are seven in total. But it does not come cheap. It is about five times more expensive that your average high-street brand but makes a interesting gift.
This Italian on-trend brand plays on its apothecary image. Although it looks as if it has been around for hundreds of years, this toothpaste first went on sale 50 years ago. It became popular in the seventies as it was purported to remove tobacco stains and whiten teeth. Not sure if it can still boast that but it does have a slightly gritty texture.
I have only tried Ginger Mint and I have to say I couldn’t taste any ginger – if there was some it was completely overwhelmed by the taste of mint. Despite the hefty price tag, however, I am still intrigued to try some of the other flavours. Which got me thinking: Why is toothpaste generally always minty? Why not lemon or other fresh flavours?
I bought the travel gift pack shown for a friend and it comes in a really nice gift pack. Perfect for someone who travels a lot and enjoys having nice things.
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